On Tuesday, October 29, the Particle team hosted a webinar for the real estate community, providing insights into:
Decoding Fractional Investing: Why is fractional investing rapidly transforming the real estate industry?
Unlocking Capital: A step-by-step guide on implementing fractional investing seamlessly into your funding strategy.
Strategic Investor Marketing: What does it take to attract and convert investors to fund your projects?
For series issuers with multiple offerings under Reg CF/A+/D, Particle provides a unique platform to own and automate your very own evergreen funding channel. Unlike crowded marketplaces or one-off listings, Particle allows series issuers to cultivate, nurture and retain dedicated investors over the duration of the series, managing all compliance and engagement over an unlimited time span, allowing issuers to raise capital over and over again on their own fractional investment platform.
Through Particle Capital's white-label fractional investing platform, real estate series issuers can leverage evergreen funding to maintain momentum, reduce the administrative burden of repeatedly listing offerings, and build stronger relationships with investors.
Take a look at our webinar recording and highlights below:
Webinar highlights:
Key trends that are fuelling fractional investing in real estate are: demand for alternative assets for diversification from both retail and institutional investors, the rise of online solutions to facilitate crowdfunding initiatives, and the regulatory landscape.
Specifically in the US, the fractional investing market for real estate is growing at CAGR of 33%, and capital raised globally for is projected to be just shy of $800B by 2032.
In traditional crowdfunding or marketplace offerings, series issuers often face a major limitation: they can only raise funds for one project at a time. Each offering requires a new launch, with separate legal, financial, and marketing efforts. This piecemeal approach can slow down growth and limit the scalability of a real estate business.
With evergreen funding, series issuers are no longer confined to this model: Particle allows for continuous capital raising, flexible funding structures, and ongoing investor retention and engagement.
With a white-label platform like Particle Capital’s, issuers gain a streamlined solution for listing offerings. The ability to raise funds for multiple developments at once reduces the time, effort, and costs associated with launching separate campaigns. Legal and compliance processes are also simplified under a single structure.
Building a community of investors involves a strategic approach that combines technology, marketing, and community-building tactics.
Marketing plans should include defining your ideal investor profile, reach channels, marketing automation and how to leverage data to optimize investor outreach performance.
A comprehensive investor outreach strategy will provide a clear plan for awareness, consideration, purchase and retention.
Beyond providing a white-label fractional investing platform, Particle partners with our clients to deliver Investor Services, creating an end-to-end solution for your capital raise.
Take a look at Particle's interactive real estate demo or book a call to find out more!